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Providing for our network, we develop global campaigns to strengthen our brand awareness and consistency of messaging across the different markets. Here are some of our recent campaigns which were promoted across the network channels and pages.
Back to School 2023
We are thrilled to present you with the “Exceptional Experience” Back to School 2023marketing package!
As with every year, our campaign is designed to highlight the unique Helen Doron English methodology and showcase the incredible experiences children can have while learning with us.
In line with our marketing strategy of keeping a personal and authentic approach, and putting the child in the centre, this year in particular, we focus on the individual child’s story and experience.
Visually, we show the emotions of our students (and their parents) experiencing the joy, discovery, friendship, empowerment, belonging, and love our programmes offer.
The campaign focuses on children’s journey of discovery, emphasising those incredible moments when they learn a new word, make a new friend, bond with their teacher, or create something beautiful.
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Authentic Marketing 2023
Authentic Marketing is not just a buzzword; it is a transformative approach to connecting with our customers on a deeper level. It is founded on the principles of honesty, transparency, and a genuine desire to provide value to our customers. Authentic Marketing stands out as a breath of fresh air in the age of tech-savvy and independent consumers. We are no longer just selling a service but building customer relationships and trust.
By being authentic, we create loyal customers who become our best advocates. Some common practices include sharing real customer stories, transparent communication, and nurturing online communities.
This initial package covers various topics, offering a framework, rationale, tips and tactics where applicable, and templates for maximum flexibility in customising materials. Some key topics include:
- Customer & Employee Advocacy
- Referral Marketing
- Customer Reviews & Testimonials
- User-Generated-Content
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New Decor 2023
We are happy to provide comprehensive Décor Guidelines and collateral for Helen Doron English Learning and Teen Centres.
The Helen Doron English brand is a global entity bringing tremendous value to your Learning Centre. Recognised and respected worldwide, the brand connects you to about 1,000 HDE Learning Centres globally.
This guide shows how to correctly brand your Learning Centre, ensuring all centres are consistently aligned everywhere.
Our Learning Centres worldwide are located in different places and feature many variations. Some of your learning centres are situated within a shopping
mall, others face the street, and many others can be found on the upper floors of buildings.
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B2B Recruitment Campaign 2023
The pandemic has caused a shift in the job market. It shook people up and provided time to rethink their paths in life. People gained a new-found appreciation of nature, family, and education. They pursued passion projects and became accustomed to the flexibility between work and home.
This unexpected change caused millions of people to quit their jobs and pursue more fulfilling careers. This “Great Resignation” (as coined by an American academic) is, in fact, more of an act of re-imagination – and it is just what the world of franchising needs.
Franchising enables people to open their own businesses with the support and guidance of an established business model and a reputable brand. It lowers the risks and makes for a safer investment. As Master Franchisees, you can seize the opportunities created by the so-called “Great Resignation”, and by doing so, you can help your business while also helping to tackle many of the challenges that this employment shift presented.
All of this led us to create a campaign highlighting the benefits of franchising or teaching with Helen Doron in a way that suits the current job market trends. We show potential leads that the flexibility, passion, and fulfilment they seek lie with us – with a global, supportive and well-established community that caters to children’s education.
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