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Providing for our network, we develop global campaigns to strengthen our brand awareness and consistency of messaging across the different markets. Here are some of our recent campaigns which were promoted across the network channels and pages.
Back to School 2023
We are thrilled to present you with the “Exceptional Experience” Back to School 2023 marketing package!
As with every year, our campaign is designed to highlight the unique Helen Doron English methodology and showcase the incredible experiences children can have while learning with us.
In line with our marketing strategy of keeping a personal and authentic approach, and putting the child in the centre, this year in particular, we focus on the individual child’s story and experience.
Visually, we show the emotions of our students (and their parents) experiencing the joy, discovery, friendship, empowerment, belonging, and love our programs offer.
The campaign focuses on children’s journey of discovery, emphasizing those incredible moments when they learn a new word, make a new friend, bond with their teacher, or create something beautiful.
Helen Doron Christmas Fun 2025
we’re excited to introduce this year’s Christmas Campaign.
The campaign once again connects our printed Christmas Activity Book with an interactive online game.
The activity book is designed for centres to print in-house. It includes a range of Christmas-themed riddles and fun activities.
Students scan a QR code to enter the online game, where our beloved Helen Doron characters hide inside colourful Christmas presents, ready to pop out with riddles and cheerful feedback. Once all six riddles are solved, children receive a personalised certificate of achievement, which can be shared on social media.
For centres or families who prefer an offline experience, a print-only version of the book is also available.
You can try the game here
Back to School 2025
2025 Back to School campaign, which provides a fresh take on the power and beauty of English learnt naturally using the Helen Doron method.
This year’s theme is a declaration of how our method mirrors a child’s growth. From a baby’s first non-verbal interactions to a teen’s confident self-expression, our campaign is rooted in how English grows along students using our unique approach, where children revisit and deepen their understanding of concepts as they grow, each time with greater fluency, maturity, and connection.
At the heart of this campaign lies a commitment to authenticity. All videos and images used were taken during real Helen Doron lessons, featuring real students, parents, and teachers. By continuously avoiding stock visuals and staged scenes, we build trust with parents and reaffirm what sets us apart: our method, people, and impact.
The campaign logo and visual elements echo this concept of
natural growth. The videos show how learning with Helen Doron truly happens: organically, with ideas returning in deeper, more meaningful ways, tailored to the child’s cognitive and physiological stage of development.
The video interweaves multiple age groups around shared
themes like music, motion, communication, and confidence
speaking English. This structure illustrates how English evolves with the child and how Helen Doron English supports every step of that journey.
Scare & Share – Halloween 2025
We are pleased to announce the global “Scare & Share—If You Dare!” Halloween Social Media Contest and marketing pack are now available.
This year’s campaign, “Scare & Share—If You Dare!” is a global costume competition involving videos produced from Learning Centres’ Halloween parties and shared with the Helen Doron global pages.
